1. Clear organization identity
LORD is a French registered nonprofit (loi 1901) under SIREN 812 992 352 (SIRET 812 992 352 00011, VAT FR47812992352). Our identity, address (51 Rue du Minage, 17000 La Rochelle, France) and e-mail (contact@lordr.org) are visible across the entire site.
2. Clear and present mission
Our mission is stated from the homepage and detailed on the Mission page. It covers social support, access to rights and information on URSSAF, CESU URSSAF, help for artists, housing and student grants.
3. Original, useful and substantial content
All content is written by the LORD team in plain French and English. Each page provides substantial informational value. We avoid "thin" pages or simple redirects, and prioritize long guides, in-depth articles and useful fact sheets.
- No automatically generated, duplicated or low-quality content
- No pages built only for SEO
- No misleading use of third-party trademarks (URSSAF, CAF, CROUS, etc.)
- Neutral information, no purchase incentive or commercial promotion
4. No misleading affiliation
LORD is not affiliated with URSSAF, CAF or any French public body. This is reminded in the footer of every page containing URSSAF information, in our guides and legal notice. We do not claim any official URSSAF certification.
5. Functional navigation
- Consistent main menu across all pages
- Verified internal links
- Functional buttons and forms
- Custom 404 page
- Minimal cookie policy, no advertising tracking
6. Performance and accessibility
The site is designed to load fast and read well on mobile, tablet and desktop. Images are compressed, pages structured with semantic HTML5, alt attributes provided on each image, color contrast meets WCAG recommendations, a skip link is provided.
7. Bilingual: FR + EN
The site is fully available in French (primary language) and English, with a language selector visible at the top of each page. hreflang tags signal equivalent language versions to search engines.
8. Legal & GDPR transparency
The site has dedicated pages:
- Legal notice — publisher, hosting, IP
- Privacy policy (GDPR)
- Contact with full address and e-mail
9. Content limits
LORD content is strictly informational and educational. It does not replace personalized professional advice or consultation of official sources: urssaf.fr, cesu.urssaf.fr, caf.fr, service-public.fr.
10. Domain and hosting
The lordr.org domain is operated by the nonprofit and hosted at Namecheap, Inc., providing full control over content, structure and technical settings (HTTPS, redirections, sitemap, robots.txt).
11. Specific Google Ad Grants compliance
If the nonprofit uses the Google Ad Grants program, we commit to specific rules:
- Keywords relevant to the mission — no generic keywords
- CTR maintained above the 5% minimum
- At least 2 ads per ad group
- At least 2 extensions per campaign
- Conversion tracking (contact form, donate page)
- Linked Google Analytics account
- Ads pointing to high-quality, relevant landing pages
- No redirects to commercial third-party sites
- Monthly Google Ads account login
12. Contact for any question
For any question on Google Ad Grants compliance or advertising rules, write to contact@lordr.org.
Page updated 12 May 2026.